Crisis Communication:
Talking to Concerned Publics
about Bird Flu and Pandemic Flu
Day One
| 1:00 p.m. | Introduction
Role of crisis communication within risk communication Focus areas in crisis communication Bird flu versus pandemic flu: Where’s the Crisis? |
| 1:30 p.m. | Crisis Communication I: How Bad Is It? How Sure Are You?
Reassurance versus alarm Confidence versus uncertainty |
| 3:00 p.m. | Break |
| 3:15 p.m. | Crisis Communication I (cont.)
Dilemmas and disagreements Speculation |
| 5:00 p.m. | Adjourn |
Day Two
| 8:00 a.m. | Questions and Answers/Discussion | |
| 8:30 a.m. | Crisis Communication II: Coping with the Emotional Side of the Crisis Panic, fear, concern, apathy, and denial Misery, anger, hurt, guilt, and resilience | |
| 10:00 a.m. | Break | |
| 10:15 a.m. | Crisis Communication II (cont.)
Responding to emotions Adjustment reactions Personalizing leadership | |
| 12:00 noon | Lunch | |
| 1:00 p.m. | Crisis Communication III: Involving the Public | |
| 2:00 p.m. | Crisis Communication IV: Errors, Misimpressions, and Half-Truths | |
| 3:00 p.m. | Break | |
| 3:15 p.m. | Other Topics [as time permits]
Pre-crisis communication: Arousing pandemic concern Non-crisis communication: Addressing poultry concern Worst case scenarios: Is 1918 as bad as it gets? Pandemic stages: A communication assessment Volunteer recruitment and use: A flu survivor corps Etc. | |
| 5:00 p.m. | Adjourn |
Copyright © 2009 by Peter M. Sandman
