Posted: January 2, 2010
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Article Summary Although this six-hour seminar was entitled “Three Paradigms of Radiological Risk Communication,” NPHIC asked me to go easy on the “radiological” part and give participants a broad introduction to my approach to risk communication, mentioning radiation issues from time to time.  So that’s what I did.

Audio Files:
Three Paradigms of
Radiological Risk Communication:
Alerting, Reassuring, Guiding

Presented to the National Public Health Information Coalition,
Miami Beach FL, October 21, 2009

Note: Video files of this seminar are available off-site at:  

Although this six-hour seminar was entitled “Three Paradigms of Radiological Risk Communication,” NPHIC asked me to go easy on the “radiological” part and give participants a broad introduction to my approach to risk communication, mentioning radiation issues from time to time.  So that’s what I did.

Part One is a 90-minute introduction to the hazard-versus-outrage distinction and the three paradigms of risk communication.

Part Two runs 155 minutes.  It discusses the seesaw and other risk communication games (thus completing the introductory segment), then spends a little over an hour each on some key strategies of precaution advocacy and outrage management.

Part Three is a 72-minute rundown on some key crisis communication strategies.

Questions and comments from the audience are interspersed throughout, and are sometimes inaudible.

Copyright © 2010 by Peter M. Sandman

For more introductory materials on risk communication:    link to Introductory articles
For more on precaution advocacy:    link to Precaution Advocacy index
For more on crisis communication:    link to Crisis Communication index
For more on outrage management:    link to Outrage Management index
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