Risk = Hazard + Outrage
Risk Communication in Controversy
| 8:00 a.m. | Welcome and Introductions |
| 8:15 a.m. | Hazard Versus Outrage: Responding to Public Concerns about Risk
The High-Outrage Low-Hazard Risk Strategies of Outrage Reduction The Nature of Outrage Outrage Components |
| 10:15 a.m. | Break |
| 10:30 a.m. | Hazard Versus Outrage (continued) |
| 12:00 noon | Lunch |
| 1:00 p.m. | Trust, Power, and Accountability: How to Involve Stakeholders |
| 1:45 p.m. | Overcoming Barriers to Risk Communication
Cognitive Barriers Organizational Barriers Psychological Barriers |
| 2:45 p.m. | Break |
| 3:00 p.m. | Participants will choose topic by vote:
Dealing with the Outrage Industry: Advocacy Groups and the Media or Explaining Risk Data or The Other Side: Alerting People to Serious Hazards |
| 4:15 p.m. | Questions and Answers |
| 4:30 p.m. | Seminar Close |
Copyright © 2001 by Peter M. Sandman
