Posted: June 2, 2009

Two-Day Precaution Advocacy Seminar
Sample Agenda

Bushfire Precaution Advocacy:
Building a Fire Prevention Constituency

Day One

  8:00 a.m. Introductions
  8:15 a.m. Introduction to Risk Communication
  Risk = Hazard + Outrage
  Four Kinds of Risk Communication
  9:30 a.m. Tech Specs for Precaution Advocacy
10:15 a.m. Break
10:30 a.m. Tech Specs for Precaution Advocacy (cont.)
12:00 noon Precaution Advocacy Schemas: GAAMM and CREATE!
12:30 p.m. Lunch
  1:30 p.m. Goals of Fire Prevention Precaution Advocacy (Group Work
and Reports)
  What does the ideal fire prevention program look like?
  What do we need others to do to make it work?
  What would initial progress look like?
  2:30 p.m. Fire Prevention Stakeholders (Group Work)
  Who needs to be reached? (audiences)
  Why? What do we need them to do/think/feel/permit?
  What are they like?
  What do they know/think/believe/feel that helps? (appeals)
  What do they know/think/believe/feel that hurts? (barriers)
  How are they best reached? (media)
  3:30 p.m. Break
  3:45 p.m. Fire Prevention Stakeholders (Reports and Discussion)
  4:30 p.m. Message Hypotheses So Far: Brainstorm and Overnight Assignment
  5:00 p.m. Adjourn

Day Two

  8:00 a.m. Assignment Results Discussion
  8:45 a.m. Panel: What Has Worked Before? What Hasn’t?
  9:45 a.m. Some Additional Tools
  Rational Model/Advertiser’s Model/Cognitive Dissonance Model
  Policy/Training/Attention/Willed Inattention
  Precaution Adoption Process Model
  Precaution Advocacy through Outrage Management
10:15 a.m. Break
10:30 a.m. Some Additional Tools (cont.)
12:00 noon Focus Group Test Messages (Group Work)
12:30 p.m. Lunch
  1:30 p.m. Focus Group Test Messages (Brainstorm)
  2:00 p.m. Focus Group Planning
  2:30 p.m. Focus Group
  3:15 p.m. Break (with focus group)
  3:30 p.m. Debrief I (with focus group)
  4:00 p.m. Debrief II (without focus group)
  4:30 p.m. Conclusions; Next Steps; Evaluation
  5:00 p.m. Adjourn

Copyright © 2009 by Peter M. Sandman

      Comment or Ask      Read the comments
Contact information page:    Peter M. Sandman

Website design and management provided by SnowTao Editing Services.