Posted: June 2, 2009

Two-Day Risk Communication Intro Seminar
Sample Agenda

Alerting, Reassuring, Guiding:
Three Risk Communication Toolkits
for EH&S Professionals

Day One

  8:00 a.m. Introductions
  8:15 a.m. Overview of Risk Communication
  Risk = Hazard + Outrage
  Components of Outrage
  Three Paradigms of Risk Communication
  The Seesaw and Other Risk Communication Games
10:00 a.m. Break
10:15 a.m. Exercise One and Debrief:
  “What Kind of Risk Communication Is Needed When…”
10:45 a.m. Overview of Risk Communication (cont.)
12:00 noon Lunch
  1:00 p.m. Precaution Advocacy: High-Hazard, Low-Outrage
  Some Criteria for Effective Precaution Advocacy
  Precaution Advocacy Flow Chart
  Persuasion Theory for Apathetic Publics
  Attitude Dimensions of Safety
  3:00 p.m. Break
  3:15 p.m. Exercise Two and Debrief:
  “Warning Target Audiences about…”
  3:45 p.m. Precaution Advocacy (cont.)
  5:00 p.m. Adjourn

Day Two

  8:00 a.m. Follow-up Questions/Discussion
  8:30 a.m. Outrage Management: Low-Hazard, High-Outrage
  Stake Out the Middle, Not the Extreme
  Acknowledge Prior Misbehavior
  Acknowledge Current Problems
  Discuss Achievements with Humility
  Share Control and Be Accountable
  Pay Attention to Unvoiced Concerns and Underlying Motives
10:00 a.m. Break
10:15 a.m. Outrage Management (cont.)
11:45 p.m. Exercise Four and Debrief:
  “Talking with the Outraged Public about…”
12:30 p.m. Lunch
  1:30 p.m. Crisis Communication: High-Hazard, High-Outrage
  Alarm versus Reassurance
  Uncertainty, Dilemma-Sharing, and Speculation
  Validating Fear and Other Emotions
  Involving the Public
  Errors, Misimpressions, and Half-Truths
  3:15 p.m. Break
  3:30 p.m. Crisis Communication (cont.)
  4:00 p.m. Exercise Five and Debrief:
  “Ten Minutes in a Taxi with Your Minister before Announcing…”
  4:30 p.m. Closing Remarks
  5:00 p.m. Adjourn

Copyright © 2009 by Peter M. Sandman

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