Posted: June 2, 2009

One-Day Outrage Management Seminar
Sample Agenda

Introduction to Risk Communication
and Outrage Management

  8:00 a.m. Introductions
  8:15 a.m. Introduction to Risk Communication
  Risk = Hazard + Outrage
  Twelve Components of Outrage
  Four kinds of risk communication
  Three risk communication games
10:15 a.m. Break
10:30 a.m. Strategies of Outrage Management
  Stake out the middle
  Acknowledge prior misbehaviors
  Acknowledge current problems
  Give away credit to critics
  Share control and be accountable
  Get underlying issues into the room
12:15 p.m. Lunch
  1:00 p.m. Strategies of Outrage Management (cont.)
  3:00 p.m. Break
  3:15 p.m. We will choose two topics:
  • Public Consultation from an Outrage Management Perspective
  • The Outrage Industries: Activists and Journalists
  • Addressing Internal Barriers to Outrage Management
  • The Other Side: Some Precaution Advocacy Tech Specs
  4:45 p.m. Closing Remarks; Evaluation
  5:00 p.m. Adjourn

Copyright © 2009 by Peter M. Sandman

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