Posted: June 2, 2009

1.5-Day Crisis Communication Seminar
Sample Agenda

Crisis Communication:
Talking to Concerned Publics
about Bird Flu and Pandemic Flu

Day One

  1:00 p.m. Introduction
  Role of crisis communication within risk communication
  Focus areas in crisis communication
  Bird flu versus pandemic flu: Where’s the Crisis?
  1:30 p.m. Crisis Communication I: How Bad Is It? How Sure Are You?
  Reassurance versus alarm
  Confidence versus uncertainty
  3:00 p.m. Break
  3:15 p.m. Crisis Communication I (cont.)
  Dilemmas and disagreements
  5:00 p.m. Adjourn

Day Two

  8:00 a.m. Questions and Answers/Discussion
  8:30 a.m. Crisis Communication II: Coping with the Emotional Side of
the Crisis

  Panic, fear, concern, apathy, and denial
  Misery, anger, hurt, guilt, and resilience
10:00 a.m. Break
10:15 a.m. Crisis Communication II (cont.)
  Responding to emotions
  Adjustment reactions
  Personalizing leadership
12:00 noon Lunch
  1:00 p.m. Crisis Communication III: Involving the Public
  2:00 p.m. Crisis Communication IV: Errors, Misimpressions, and Half-Truths
  3:00 p.m. Break
  3:15 p.m. Other Topics [as time permits]
  Pre-crisis communication: Arousing pandemic concern
  Non-crisis communication: Addressing poultry concern
  Worst case scenarios: Is 1918 as bad as it gets?
  Pandemic stages: A communication assessment
  Volunteer recruitment and use: A flu survivor corps
  5:00 p.m. Adjourn

Copyright © 2009 by Peter M. Sandman

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