This Peter Sandman video, designed for anyone concerned with the public’s perception of risk in the workplace, community, or environment, presents useful and practical information for developing a company-wide risk communication strategy. Topics include the 20 components of outrage that determine how people will react to a risk and practical suggestions for preventing or minimizing each component; the four stages of risk communication within an organization; and the complexities of risk communication. The tapes are marked for appropriate discussion breaks with suitable topics suggested. The two-tape set (combined viewing time: 111 minutes) includes a user’s guide, supplemental handout materials, and bibliography. The “original” AIHA video on risk communication will assist you and your organization in developing a risk communication strategy. What you will learn:
Course Components
To: Safety listserve
I’ve used Peter Sandman’s video (on the above subject) with my staff and with my hazardous waste classes. The response is uniformly good. I think we have seen a real change in the way our staff deal with their clients. They think about how they will be perceived as well as how technically accurate they are. When we began talking about reducing the number of film badges we issue (because we have tons of data for certain groups showing no exposure above background), one of our techs said, “I bet people will think they are less well protected if we take their badges away. We'll have to deal with that up front.” Things have worked reasonably smoothly as a result. I recommend this video highly. Fay M. Thompson, Ph.D., C.I.H. (AIHA reports that “Quantitative Risk Communication: Explaining the Data” is currently out-of-stock, and there are no plans at the moment to produce more. I have a handful of copies of my own that I can sell, so if you’re desperate write to me at peter@psandman.com.) Parts per billion, confidence limits, conservativeness, and extremely low probabilities are intrinsically difficult to explain to laypeople, especially when concern and mistrust are high. This training video by pre-eminent risk communication expert Peter M. Sandman offers concrete advice to professionals who must try to explain risk data via written and oral presentation to employees, neighbors, and other nonexperts. In an 87-minute presentation, Dr. Sandman offers three key strategies for explaining risk information: motivation, simplification, and orientation. Available either in VHS or a PAL version for international use.
What you will learn:
Course Components:
What you will learn:
Course Components:
Instructions if the product link doesn’t work:
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Risk = Hazard + Outrage: A Formula for Effective Risk Communication
The seven key conclusions about hazard and outrage.
Four stages of risk communication within organizations.
New insights into the complexities of risk communication.
Videos (1 hour, 50 minutes combined), handouts, and user’s guide.
#168-CC-91V (VHS Version)
#198-CC-91V (PAL Version)
Comment from the real world:
Subject: Risk=Hazard+Outrage
(thomp006@maroon.tc.umn.edu)
Director, Environmental Health and Safety
University of Minnesota Quantitative Risk Communication: Explaining the Data
Ten ways to simplify language and information
Six points to remember about simplifying graphics
Nine approaches to orient your audience
Thirteen ways to explain uncertainty
Seven checkpoints — “Is this a good risk comparison?”
Video (87 minutes), audio cassette, tape guide, handout materials.
#190-CC-94V (VHS Version)
#191-CC-94V (PAL Version)
Many understand the principles of effective risk communication: openness, dialogue, accountability, etc. But three sets of barriers often make these principles difficult to implement. Cognitive barriers range from the belief that no one is especially concerned to the belief that open communication may fuel the controversy or lead to liability suits. Among the organizational barriers are opposition to the new approach from an immediate superior or elsewhere in the organization, an internal climate that makes external openness difficult, and skepticism by employees that management really intends the new approach. Psychological barriers include anger at activists and feeling insulted by community mistrust. This video identifies major barriers preventing companies and agencies from implementing risk communication programs, and proposes strategies to overcome or circumvent each barrier.
Implementing Risk Communication: Overcoming the Barriers
Four keys to successful risk communication
Ten cognitive barriers to risk communication to avoid
Ten approaches to overcoming organizational barriers to risk communication.
Video (75 minutes), audio cassette, tape guide.
#192-CC-94V (VHS Version)
#193-CC-94V (PAL Version)
Order these videos from the American Industrial Hygiene Association:
How to Order
The American Industrial Hygiene Association has a practice of changing the URLs for products it sells. Don’t ask me why. If the link doesn’t work, therefore, go to the AIHA “Search Catalog” page. Under “Product type,” choose “all.” Under “Author name contains,” type in “Sandman.” Then click on Search. This should take you to a list of all five Sandman products (DVD/videos/book) sold by AIHA. You can buy the one(s) you want from this page, or you can click on the one(s) you’re interested in for more information.
American Industrial Hygiene Association
2700 Prosperity Avenue, Suite 250
Fairfax, VA 22031
Phone: (703) 849-8888
FAX: (703) 207-3561
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Peter M. Sandman
59 Ridgeview Rd. Princeton NJ 08540-7601 |
Phone: 1-609-683-4073
Fax: 1-609-683-0566 Email: peter@psandman.com |
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